Saturday, September 3, 2011
Lot porters
If you are told to participate in lot parties, then you are working at the wrong dealership. You are a salesman, not a lot jockey. Write that down somewhere so you don't forget.
3PM Saturdays in the car business
Why does the bulk of the day's business on Saturday happen beginning around 3? I think the answer is that car buying is not the big deal it used to be. Now, it just has to be worked in with people's regular Saturday stuff. It's not the first priority. Sort of like buying a washing machine or box of cereal.
Wednesday, August 31, 2011
Beware of payment questions
If a customer asks how much the weekly payment is including the late fee, you probably want to dump this particular customer and go on to something else.
Sit near the door during sales meetings
If you're first out of the sales meeting, you'll be first to see if there are any ups on the lot and maybe work in talking to the receptionist about any phone ups or other prospects that might be around.
Monday, August 29, 2011
Yes, this is a new location for CarGirlUSA
I got tossed off the blogsite for 'advertising' and will copy everything to this site. Thanks for bearing with me, my fellow lot dogs.
Avoid customers shopping for a hybrid
Tactics
Destroy the trade-in
'Inspect' the trade while the customer is watching. Use clipboard. Make up a form if you have to. Remain silent as you touch every crappy looking part of their car. It's ok to do a few 'hmmms'. The customer knows there is stuff wrong with the car and they now know you know.
Whatever the appraisal comes back as, knock off a thousand or two. Give the customer a chance to agree. You have nothing to lose and a pound or tow of commission to gain. Do it. Don't be a weak suck girl about it. Ok?
Pick the right day off
If you get days offs and are allowed to select, always go for Wednesday. Statistically, it's when the fewest cars are sold. Tuesday and Thursday are in a dead tie for the second slowest days. Monday is 'finish day' for the weekend. If you have Monday as a day off, you end up splitting a lot of deals.
Watch for the ring
Let the trade-in talk to you
Once you make sure the is actually owned by the customer, let it tell you a story. What bumper stickers are on the car? What radio stations are programmed? What CD's are in the car? What's on the Ipod? What's in the glove compartment? Learn how to read who the customer is by what they drive and what's in their ride. If you see Modern Bride in the car, you'll have a clue. Instead, if you see Guns & Ammo, you have another clue. Read the car and learn. Got it?
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