Let the trade-in talk to you

Once you make sure the is actually owned by the customer, let it tell you a story. What bumper stickers are on the car? What radio stations are programmed? What CD's are in the car? What's on the Ipod? What's in the glove compartment? Learn how to read who the customer is by what they drive and what's in their ride. If you see Modern Bride in the car, you'll have a clue. Instead, if you see Guns & Ammo, you have another clue. Read the car and learn. Got it?